CERTUS Brand

Brand Identity for Certus

Brand identity for Certus, a modern legal technology firm. Fred built the kit around a crescent mark of a bird head and two swooping wave strokes that stands in for the C of a classical serif wordmark, in deep midnight navy and cerulean blue. The system carries the line "Be certain." across business cards, stationery, office signage, a poster and flyer, tradeshow booth, apparel, an app icon, a watch icon, a mobile app and a pitch deck.