FASTER Brand

Brand Identity for FASTER

Brand identity for FASTER (Filipino American Science, Technology, Engineering & Arts), a student-led organization in Berkeley, California. Fred built the kit around a stacked, downward-pointing blade mark that reads as a stylized F, paired with a wide italic wordmark, in deep midnight navy and sea-green teal. The system carries the line "Our roots run deep. Our future moves faster." across business cards, stationery, signage, a poster and flyer, tradeshow booth, apparel, an app icon, a mobile app and a pitch deck.